Scorecards for Financial Services
Welcome to Keynote Scorecards for Financial Services
Keynote's Scorecards for Financial Services are bi-annual industry-specific scorecards that use a framework of 200+ expert-determined criteria to measure sites' ability to meet best practice guidelines. Criteria are grouped into industry-specific "user tasks" (e.g., Apply for an account, Transact, Learn & Plan) and "categories" (Functionality, Usability, Privacy & Security, Quality & Availability) in order to help firms identify the strengths and/or opportunities in specific areas of their sites.
Feel free to browse the industry scorecards below. Scorecards measure and compare how well a site facilitates the completion of specific tasks and how well it meets user experience criteria. You don't need a subscription to see the overall company rankings, but you will need one to access all scores for all firms.
Insurance, Carrier Sites
Opening an Account Online Part I
Examining Scorecard Criteria: Product Selection Tools
Divergent Industry Approaches to Arriving at and Presenting Auto Insurance Quotes
Site Design Considerations for Aging Users
Effective Error Messaging in Online Product Applications
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